Our Story

Developed from a need for the CLEANEST skincare

After being diagnosed with 4 auto-immune diseases at 24 years old, newly battling cystic acne because of it, joint and muscle pain, three pages of allergies, and the lowest of low self esteem, founder Angelica Caporuscio set out to create the cleanest beauty products that would contribute to an overall healthier lifestyle, both inside and out. With the radical notion that all women truly deserve to feel like the best version of themselves, she started digging into medical journals, scientific studies, and learning the in's and out's of how everything you apply to your skin and ingest in your body, contributes to a beautiful complexion and overall well being.

Learning that 64% of what you put on your skin gets absorbed into the body, the methodology behind all the products became using only ingredients that were vitamin and nutrient dense to make sure every ingredient was providing a benefit for the skin, as well as positive messaging to help women gain confidence. Essentially healing the body and mind from the outside in.

100% Clean

FREE OF

Parabens
SLS
Alcohol
Phenoxyethanol
Artificial Colors
Artificial Fragrances

•Literally any artificial BS

Anarchy in the Beauty Industry

The radical notion that every woman deserves to feel like the best version of herself. Both inside and out.

We embrace diversity and imperfections, because as brands, we have the power to write the messages that not only our generation hears, but the girls in future generations and the role models their mothers are to them.

In order to empower future generations of women, we owe it to all of us to stop the notion that women need to be perfect to be loved or even love themselves. Women are already perfect and they deserve to know they can accomplish and conquer anything in their lives, regardless of what “season” they’re in. By changing and enhancing the conversation, we can positively alter the trajectory of how women feel about themselves worldwide.

It's a love letter really...

To women who have struggled with problematic skin, low self esteem, body image issues, depression, anxiety… every woman who has struggled…

We’re on a mission to let them know they’re not alone and how truly beautiful they are.

    BECAUSE SELF LOVE AND ACCEPTANCE IS THE NEW PERFECTION. 

    Thank you for supporting our mission of creating the cleanest beauty products and empowering women everywhere!

    Together, we can make a positive impact in the lives of women worldwide.

    xoxo,

    Angelica