Developed from a need for the CLEANEST skincare
After being diagnosed with 4 auto-immune diseases at 24 years old, newly battling cystic acne because of it, joint and muscle pain, three pages of allergies, and the lowest of low self esteem, founder Angelica Caporuscio set out to create the cleanest beauty products that would contribute to an overall healthier lifestyle, both inside and out. With the radical notion that all women truly deserve to feel like the best version of themselves, she started digging into medical journals, scientific studies, and learning the in's and out's of how everything you apply to your skin and ingest in your body, contributes to a beautiful complexion and overall well being.
Learning that 64% of what you put on your skin gets absorbed into the body, the methodology behind all the products became using only ingredients that were vitamin and nutrient dense to make sure every ingredient was providing a benefit for the skin, as well as positive messaging to help women gain confidence. Essentially healing the body and mind from the outside in.
•Literally any artificial BS
Anarchy in the Beauty Industry
The radical notion that every woman deserves to feel like the best version of herself. Both inside and out.
We embrace diversity and imperfections, because as brands, we have the power to write the messages that not only our generation hears, but the girls in future generations and the role models their mothers are to them.
In order to empower future generations of women, we owe it to all of us to stop the notion that women need to be perfect to be loved or even love themselves. Women are already perfect and they deserve to know they can accomplish and conquer anything in their lives, regardless of what “season” they’re in. By changing and enhancing the conversation, we can positively alter the trajectory of how women feel about themselves worldwide.
It's a love letter really...
To women who have struggled with problematic skin, low self esteem, body image issues, depression, anxiety… every woman who has struggled…
We’re on a mission to let them know they’re not alone and how truly beautiful they are.
BECAUSE SELF LOVE AND ACCEPTANCE IS THE NEW PERFECTION.
Thank you for supporting our mission of creating the cleanest beauty products and empowering women everywhere!
Together, we can make a positive impact in the lives of women worldwide.
NOW, FLASH FORWARD TO 2019/2020.
Angelica suffers the worst mental health crisis of her life leaving her perfectly incapable of handling the company. Once she shut down she went on a mission to seize the day. Find a new reason to live, and found music. Since 2013 she has been producing electronic music with no formal training. During a series of very serious health and mental health concerns, she found a way to say, I'm going to be ok. And while the journey has not been something she was initially happy about sharing, she found that once the day came that she could stay the same, meaning her healing became really a way to escape. To take a break.
After 6 years of running companies, she kind of ran herself into the floor, unaware of the mental health repercussions of doing this alone. Along with a series of poems, she now knows what it's like to say, we can all go alone. But once we're on the phone with the people we know will never let go, we know we can always find a way to share our home. What I mean is that this is my own work of art. Veise Beauty was initially a statement to the broken hearted. But now, once I started to feel real and found out I was bipolar, ADD, and depressed, learning to experience life in a way that was authentic changed everything. And I hope by my work you will know it is never ok to share if you're being blamed. Never care is what my old life told me. But that's why I knew I needed to take break. I knew.